A Higher Common Sense

Peter shouldn’t impose a single model. Instead, he should impose a strategic framework that manages the dual models. Specifically, the immediate priority is to…

Markets and Business/Revenue Models Based on the “Can One Business Unit Have Two Revenue Models” reading, Isolde’s unit Siiquent targets the diagnostic market, including…

This case study is very interesting, as it explores the balance between focus and flexibility in a competitive market.   Business models   Isolde’s…

Different Markets Isolde and Emanuel, in general, sell the same thing… equipment and consumables for labs. However, these two market their products significantly differently….

When “Customer-Driven” Becomes “Strategy-Less” I watched this destroy alignment at a startup I’m currently working in. When we pivoted from SaaS to usage-based pricing…

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde targets hospitals and labs focused…