BUSINESS: Can One Business Unit Have Two Revenue Models? October 27, 2024 Isolde’s division, called “Siiquent” is focused on hospitals and labs which sell diagnostic equipment for gene-based diseases. Their business model is selling machines at… Continue Reading
Can One Business Unit Have Two Revenue Models? October 26, 2024 Siiquent and Teomik developed different revenue models that aligned with their unique market dynamics. Siiquent, led by Isolde, primarily serves hospitals and large diagnostic… Continue Reading
Protected: Eager Sellers Stony Buyers October 26, 2024 There is no excerpt because this is a protected post. Continue Reading
BUSINESS: Eager Sellers Stony Buyers October 26, 2024 Understanding Buyer Resistance from the Customer’s Perspective I think one important thing here is first understanding buyer’s resistance from the perspective of the buyers…. Continue Reading
Product Management in Practice October 24, 2024 I see the product manager’s role as a unique balancing act between influence and facilitation. As LeMay points out, product managers face the challenging… Continue Reading
ETHICS: Give Your Colleague the Rating He Deserves—or the One He Wants? October 24, 2024 This week’s readings detail a scenario in industry that I’m sure almost everyone has experienced at some point—a group project where one member isn’t… Continue Reading
Eager Sellers Stony Buyers October 17, 2024 In the vast majority of cases, to break into any given market, a product must be superior in at least a few meaningful ways… Continue Reading
Can One Business Unit Have Two Revenue Models? October 17, 2024 Isolde, the head of Siiquent, targets hospitals and big diagnostic labs, selling everything necessary for gene-based diagnosis. Isolde describes her revenue model as “the… Continue Reading
Product Management in Practice October 17, 2024 I view a product manager’s job as somewhat of a balancing act, in that the product manager is responsible for ensuring that their team… Continue Reading
ETHICS: An Office Romance Gone Wrong October 17, 2024 I agree with the second expert in that I believe it doesn’t make sense for Elizabeth to make any life altering decisions regarding her… Continue Reading