A Higher Common Sense

Netflix In the past, when I (and most users) open Netflix to stream a movie or show, the landing page immediately opens up to…

Three platforms, three paths to discovery. Netflix curates for you. Rows of recommendations greet you before you even search, fine-tuned to maximize viewing time….

Ralph Waldo Emerson once said that if someone built a better mousetrap, the world would beat a path to their door. I used to…

Three brands, three checkout philosophies. Amazon optimizes for speed. “Buy Now” skips the cart, pre-fills your address, and finishes in a single tap. Every…

Three apps, three philosophies of onboarding. Instagram wants to know who you know. Before you even see your feed, it asks to sync your…

I have thoroughly enjoyed working on LinguaLeap so far. I have taken several previous classes that involved customer interviews, the business model canvas, market…