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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS247B Design for Behavior Change

Welcome to A Higher Common Sense

Product Sense Pushups: Discovery Patterns — Search and Browse – Ines Salter

October 26, 2025

Looking at the different landing pages of these platforms makes you really think about how they automatically guide us to what we’re looking for…

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Discovery Patterns — Search and Browse

October 26, 2025

Netflix In the past, when I (and most users) open Netflix to stream a movie or show, the landing page immediately opens up to…

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Checkout flows

October 26, 2025

Amazon Amazon’s checkout process is built almost entirely around speed and friction-reduction, enabling massive conversion rates. From the widely reported “One Click” ordering innovation…

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DiD: Discovery in Degrees

October 24, 2025

Three platforms, three paths to discovery. Netflix curates for you. Rows of recommendations greet you before you even search, fine-tuned to maximize viewing time….

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Why Better Products Still Fail

October 24, 2025

Ralph Waldo Emerson once said that if someone built a better mousetrap, the world would beat a path to their door. I used to…

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Speed, Confidence, or Values?

October 24, 2025

Three brands, three checkout philosophies. Amazon optimizes for speed. “Buy Now” skips the cart, pre-fills your address, and finishes in a single tap. Every…

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What Comes First?

October 24, 2025

Three apps, three philosophies of onboarding. Instagram wants to know who you know. Before you even see your feed, it asks to sync your…

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LinguaLeap Individual Pitch Reflection — Barry

October 24, 2025

I have thoroughly enjoyed working on LinguaLeap so far. I have taken several previous classes that involved customer interviews, the business model canvas, market…

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Lingualeap Individual Reflection

October 24, 2025

Working on the LinguaLeap project has been an insightful experience in understanding the complexities of scaling an early-stage EdTech startup. At first glance, LinguaLeap…

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Pitch Reflection

October 24, 2025

Over the past couple of weeks, I have learned so much from working on LinguaLeap. This project gave me a deeper understanding of how…

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