Category: CS247B Design for Behavior Change

ChatGPT, GitHub Copilot and Intercom Fin all sell AI, but they’re charging for pretty different things. ChatGPT sells access. Its plans run from Free…

AI is costly to run and sometimes wrong. How a product charges tells you who absorbs those costs. ChatGPT: Plus is $20 a month,…

ChatGPT charges for access. Its subscription plans range from $8 per month for Go to $20 for Plus and $100 or more for Pro,…

Quibi: Assumption: People would value professional, premium short mobile videos enough to pay for a seperate subscription rather than using free alternatives. We believe target…

ChatGPT (flat subscription tiers): At $20/month for Plus, users pay for AI capabilities regardless of whether the answers are useful. OpenAI absorbs most compute…

Most flops happen because everybody was sure about one thing and nobody checked it. Google Glass needed people to wear a camera on their…

With most apps, it costs the company almost nothing each time you use them. AI is different. Every answer takes computing power, which costs…

ChatGPT generally charges a flat monthly subscription price, but if you’re on a team under a business plan it charges per seat. This model…