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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS177 Human Centered Product Management

Welcome to A Higher Common Sense

PSP2: Three Ways Into a Market

October 10, 2026

Jira: existing market, red ocean. When Atlassian launched Jira in 2002, issue tracking was already a crowded category with Bugzilla and plenty of commercial…

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Product Sense Pushup 3: Take Apart a Pitch Deck

October 10, 2026

AirBed&Breakfast (now called Airbnb)’s early pitch deck shows the problem in one concise slide, titled Problem. It lists Price as its first problem, which…

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Week 3 PSP: Take Apart a Pitch Deck

October 10, 2026

For this exercise, I looked at the Uber 2008 pitch deck. The slides effectively show the problem by highlighting several issues with the cab…

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Product Sense Pushup 4: Three Value Propositions

October 10, 2026

While being similarly AI meeting notetakers, the three apps try to distinguish themselves in a saturated market. Granola’s homepage is the clearest of the…

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PSP 3: Take Apart a Pitch Deck

October 10, 2026

The company deck I chose to review was Mixpanel, as I’ve used their product before in my role at a startup. I was surprised…

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Product Sense Pushup 3: Take Apart a Pitch Deck

October 9, 2026

What stood out to me about Tinder’s original pitch deck, when it was still called MatchBox, was how it used a simple introductory story…

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Week 3 PSP: Take Apart a Pitch Deck

October 9, 2026

In 2008, BuzzFeed was five people raising a Series A. Peretti later said nearly every investor rejected this deck, and going through it slide…

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Week 3 Milestone: Group 13

October 8, 2026

Comparison table Problem 1 Problem 2 Problem 3 The problem Speed vs Quality Product Intuition Leadership and Team on the Same Page Evidence strength…

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PSP3: Take Apart a Pitch Deck

October 8, 2026

Uber starts by identifying the pain points. They introduce aging radio-dispatch tech, lack of GPS coordination, and heavy “dead-time” as what makes the cab…

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Recent Comments

  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
  • Ashley Mujica-Pinto on Week 1 PSP: Three Ways to Organize a Company
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