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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS177 Human Centered Product Management

Welcome to A Higher Common Sense

Coinbase’s Early Pitch

October 14, 2026

The deck shows the problem on Slide 6, titled “Too Difficult To Use.” It puts the tools people had at the time, a plain…

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Week 3 PSP: Take Apart a Pitch Deck

October 14, 2026

Looking through Coinbase’s 2012 deck, I kept thinking about Hiyab, my own project outside of class. When I say I’m building for people moving…

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Week 3 PSP: Take Apart a Pitch Deck

October 14, 2026

Airbnb was founded in 2007 in San Francisco, California, by cofounders Brian Chesky, Nathan Blecharczyk, and Joe Gebbia. I decided to take a look…

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Protected: Week 3 PSP: Take Apart a Pitch Deck

October 14, 2026

There is no excerpt because this is a protected post.

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Product Sense Pushup 3: Take Apart a Pitch Deck

October 13, 2026

I went through Airbnb’s pitch deck and noticed how each slide served a specific purpose. Slide 2 demonstrates the problem by listing three pain…

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Product Sense Pushup 3: Take Apart a Pitch Deck

October 13, 2026

The Airbnb slides make the problem very clear in the first non-title slide, which describes how travelers care about reducing costs and how hotels…

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Week 3 Milestone: Group 13

October 13, 2026

Comparison table Problem 1 Problem 2 Problem 3 The problem Speed vs Quality Product Intuition Leadership and Team on the Same Page Evidence strength…

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Product Sense Pushup 2: Three Ways Into a Market

October 13, 2026

Jira entered an existing market, a red ocean. Jira was founded in 2002 as a new competitor to the pre-existing Bugzilla, IBM Rational ClearQuest,…

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Product Sense Pushup 1: Three Ways to Organize a Company

October 13, 2026

Spotify organizes teams in squads, which are small, fully autonomous groups with a certain focus. Squads with related tasks are associated with a tribe,…

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Recent Comments

  • Week 3 Milestone: Three Problems – A Higher Common Sense on Week 2 Milestone: Round 2 interviews + patterns
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
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  • Ashley Mujica-Pinto on Week 1 PSP: Three Ways to Organize a Company
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  • CS177 Human Centered Product Management
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