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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS177 Human Centered Product Management

Welcome to A Higher Common Sense

Product Sense Pushup 6: Test Cards for Products That Flopped

November 5, 2026

Quibi ($1.75B raised, shut down within eight months) We believe commuters will pay $4.99/month for premium short shows, with free TikTok a swipe away….

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Week 6 PSP: Test Cards for Products That Flopped

November 5, 2026

Looking at Quibi, Humane AI Pin, and Juicero, I think all three products had interesting ideas, but the companies made some big assumptions about…

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Week 6 PSP: Test Cards for Products That Flopped

November 5, 2026

Quibi: Will viewers pay for short videos? We believe… mobile viewers will pay $5 monthly for premium short videos despite free alternatives. To verify,…

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PSP6: Test Cards for Products that Flopped

November 5, 2026

The first product I selected for this Product Sense Pushup is the “Coolest Cooler”. This was a Kickstarter project that made history in 2014…

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Week 7 PSP: Three Ways to Price AI

November 5, 2026

While ChatGPT, Copilot and Fin are all AI products, they have different pricing plans. ChatGPT is basically charging for access. Individuals pick a flat…

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Product Sense Pushup 6: Test Cards for Products That Flopped

November 5, 2026

Quibi We believe: people will watch premium 10-minute shows alone on their phones, between other things. To verify, we will: cut existing shows into…

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PSP 6

November 5, 2026

QuibiRiskiest Assumption: Users want to watch videos on their phonesWe believe that users want to regularly (over a majority of the time) watch videos…

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Week 6 PSP: Test Cards for Products That Flopped

November 5, 2026

Quibi’s riskiest assumption was that users would pay to watch short videos exclusively on their phones despite free alternatives like Youtube. We believe users…

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PSP 6: Test Cards for Products that Flopped

November 4, 2026

Quibi: short form mobile streaming platform We believe that viewers will pay a repeated fee for premium short videos despite free competitors.  To verify,…

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Recent Comments

  • Week 3 Milestone: Three Problems – A Higher Common Sense on Week 2 Milestone: Round 2 interviews + patterns
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
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  • Ashley Mujica-Pinto on Week 1 PSP: Three Ways to Organize a Company
  • Zoe Brickley on Product Sense Pushup 1: Three Ways to Organize a Company

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  • CS177 Human Centered Product Management
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