PSP 5: Three North Star Metrics October 26, 2026 For Airbnb, nights booked was chosen as a core metric since it serves as a proxy for how both parties (hosts and guests) are… Continue Reading
When Good Metrics Go Bad: Airbnb, Facebook, and Slack October 25, 2026 The best product metrics measure more than activity. They capture whether users are actually finding value. But what happens when teams start optimizing the… Continue Reading
PSP 5: Three North Star Metrics October 25, 2026 AirBnB’s North Star metric (NSM) evolved over time, changing from revenue per booked unit to number of listings. They eventually settled on number of… Continue Reading
Week 5 PSP: Three North Star Metrics October 25, 2026 Facebook’s 7 Friends in 10 Days: Facebook’s early growth team found that users who hit this milestone rarely stopped using the service. It was… Continue Reading
Week 5 PSP: Three North Star Metrics October 25, 2026 Airbnb, Facebook, and Slack used different metrics because they focused on different growth strategies. Airbnb focused on consumption growth, Facebook on engagement growth, and… Continue Reading
PSP 5: Three North Star Metrics October 25, 2026 Airbnb: Nights booked Airbnb’s north star “nights booked” works because it’s a single number that proves both sides of the marketplace are getting value…. Continue Reading
PSP 5 October 25, 2026 Airbnb’s nights booked Airbnb treats a night booked as the single unit of transaction on its platform. Every night means a host got paid… Continue Reading
Week 5 PSP: Three North Star Metrics October 24, 2026 Airbnb’s North Star metric, nights booked, correlates with value delivered to both hosts and visitors as a two-sided marketplace and is also tied to… Continue Reading
Week 5 PSP: Three North Star Metrics October 24, 2026 Each of these companies were steered by specific threshold metrics to overcome the cold-start problem and drive irreversible user retention. Airbnb tracked nights booked… Continue Reading
