Week 2 PSP: Three Ways Into a Market October 4, 2026 Today, Jira, Linear, and Productboard converge around agentic AI, yet each entered software through radically different market types and strategic assumptions. Jira (2002) entered… Continue Reading
PSP2: Three ways into a market October 4, 2026 Jira emerged mainly for companies that wanted to adopt Agile ways of working. Its focus was on providing a comprehensive set of management tools… Continue Reading
Week 2 PSP: Three Ways Into a Market October 3, 2026 There are three kinds of markets we explored in class: an existing market where many companies already compete, a resegmented market where companies target… Continue Reading
Week 2 PSP: Three Ways Into a Market October 3, 2026 Jira entered an existing bug-tracking market, a red ocean, and won on flexibility. Its bet was that teams would trade usability for configurability. The… Continue Reading
Product Sense Pushup 2: Three Ways Into a Market October 3, 2026 Jira entered the existing market of bug-tracking tools for software developers in 2002. It was playing in a red ocean, competing with other bug… Continue Reading
Product Sense Pushup #2: Three Ways Into a Market October 3, 2026 All three of these companies sell to PMs, but they made very different bets about what PMs actually need. 1. Jira: Existing market, red… Continue Reading
Week 2 PSP: Three Ways into a Market October 3, 2026 Jira, Linear, and ProductBoard are all products that are useful to PMs, but entered the market at different times and serve different functions. Jira… Continue Reading
Reading Response #2: Artful Design Chapter 2 October 3, 2026 Jira: existing market, red ocean. Jira launched in 2002 as a bug tracker. Bugzilla and plenty of others were already doing that job, so… Continue Reading
Product Sense Pushup 2: Three Ways Into a Market October 3, 2026 Jira, Linear, and Productboard all sell to PMs, but they entered the market differently. Jira is the tool most companies already use. When it… Continue Reading
