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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS177 Human Centered Product Management

Welcome to A Higher Common Sense

Week 3 PSP: Take Apart a Pitch Deck

October 7, 2026

The Airbnb Seed Deck Airbnb’s 2009 seed deck is an effective example of concise storytelling. By stripping away jargon, they proved their model’s viability…

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Week 3 Milestone: Three Problems

October 7, 2026

Comparison Table Criteria Problem 1 Problem 2 Problem 3 Problem description Product managers face lengthy delays obtaining necessary permissions because approval processes are unclear,…

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Product Sense Pushup 3: Take Apart a Pitch Deck

October 7, 2026

Coinbase How does it show the problem? The deck starts by selling bitcoin as fast, global money with no fees (Slides 2 and 3)….

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Product Sense Pushup 3: Take Apart a Pitch Deck: AirBnB

October 7, 2026

The problem slide splits the problem into three main pieces, with big font that makes them digestible and memorable. The solution slide follows the…

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Product Sense Pushup 2: Three Ways Into a Market

October 7, 2026

Jira, Linear, and Productboard looked like three versions of the same thing to me. But the more I compared them, the more I realized…

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Week 1 PSP: Three Ways to Organize a Company

October 7, 2026

What surprised me most about Spotify, Airbnb, and Zappos is that all three companies are trying to solve the same problem, but they trust…

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Brooke Ballhaus: Week 2 PSP: Three Ways Into a Market

October 7, 2026

Jira resegmented the bug tracker market by being a cheaper, low-end product with no sales team. Bugzilla and other bug trackers made this a…

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Week 2 PSP: Three Ways Into a Market

October 7, 2026

My team ran story-based interviews with eight PMs, so I tested each one against what fills a PM’s day. Market type (Blank) Ocean What…

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Protected: Product Sense Pushup 2: Three Ways Into a Market

October 7, 2026

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