Three launches that skipped the test card November 6, 2026 Quibi, the Humane AI Pin, and Juicero each raised substantial capital, launched at full scale, and ceased operations within two years. In each case,… Continue Reading
Week 6 PSP: Test Cards for Products That Flopped November 6, 2026 Quibi’s test card: We believe that people who commute and have 5-10 minutes between tasks would pay $5 for premium entertainment split into short-form… Continue Reading
Week 6 PSP: Test Cards for Products That Flopped November 5, 2026 Before their big launches, Quibi, the Humane AI Pin, and Juicero could have used these simple tests to find out whether customers would actually… Continue Reading
PSP6: What a Demo Won’t Tell You November 5, 2026 People rarely give up a familiar routine for something that only half works, because switching takes effort. A slick demo can hide that effort,… Continue Reading
Week 7 PSP: Three Ways to Price AI November 5, 2026 AI products use different pricing models. Here I examine where ChatGPT, GitHub Copilot, and Intercom Fin puts the risk. ChatGPT charges for access through… Continue Reading
Why Some Products Flopped November 5, 2026 Quibi, Humane AI Pin, and Juicero all raised significant funding but ultimately flopped. I think many of their biggest risks could have been tested… Continue Reading
PSP 6: Test Cards for Products That Flopped November 5, 2026 Quibi: a short-form video streaming platform built for mobile devices We believe… people will pay $5/month for premium shows built for short phone sessions… Continue Reading
Week 6 PSP: Test Cards for Products That Flopped November 5, 2026 Quibi’s riskiest assumption was that people would pay for a separate subscription service dedicated to short-form videos on their phones when free versions already… Continue Reading
Week 6 PSP: Test Cards for Products That Flopped November 5, 2026 Quibi: We believe: people are willing to pay $5/month for 10-minute-long shows that they can only watch on their phone To verify, we will:… Continue Reading
