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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS247B Design for Behavior Change

Welcome to A Higher Common Sense

Personalization Strategies — Customization vs. Automation

November 17, 2025

Spotify Spotify curates a customizes listening experience for all their premium users through a variety of methods. When listening to a user-curated Spotify playlist,…

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Product Sense Pushups: Discovery Patterns — Search and Browse

November 17, 2025

How different platforms help users discover content Netflix (Recommendation-heavy discovery)  Netflix provides users with a personalized viewing experience through its infamous recommendation algorithm, analyzing…

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 17, 2025

After reading the case study, I found myself torn in the same way Jeannie is. I’m excited by the transformative potential of generative AI,…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

November 17, 2025

Checkout flow designs per company Amazon (Speed-optimized checkout) Amazon’s checkout experience captures the speed of which the company prides itself on for its customers…

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The Personalization Playbook: How Spotify, LinkedIn, and TikTok Drive Different Business Outcomes

November 16, 2025

Spotify: Engineering Listening Time Through Discovery Spotify’s metric is Time Spent Listening. The platform uses collaborative filtering and NLP to analyze over 2B user-generated…

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To Deploy or Not Deploy: The AI Salesbot Dilemma

November 16, 2025

I believe PulsePoint should move forward with the AI salesbot, but not immediately, and not in the way Weiss might envision. The competitive landscape…

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Product Sense Pushups: Onboarding

November 16, 2025

Product Onboarding Comparisons across Verticals We compared onboarding for three apps across various verticals: social (Instagram), productivity (Notion), finance (Venmo), identifying what information each…

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Freemium Conversion Across Spotify, Figma, and the NYTimes

November 16, 2025

Spotify, Figma, and the NYTimes all use freemium models, but each one optimizes conversion in a different way because each business depends on a…

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How Slack, Uber, and Banking Apps Handle Errors

November 16, 2025

Error handling shapes how much we trust an app. Slack, Uber, and banking apps each treat errors differently because the cost of failure is…

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Speaking Up When the Stakes Feel High

November 16, 2025

Speaking up to a manager or agreeing to do something ethically questionable always carries real risks. In the case study, the intern has to…

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