Test Cards for Three Expensive Flops November 2, 2026 Quibi, Humane and Juicero – what do they have in common? Quibi Quibi expected more than 7 million subscribers in its first year. At… Continue Reading
PSP Week 6 November 1, 2026 I think the biggest risk for each product was whether people would find it useful enough to actually pay for. These are the tests… Continue Reading
Week 5 PSP: Three North Star Metrics November 1, 2026 Airbnb (nights booked): they picked this metric as it represents “a successful match” between the two users of Airbnb’s marketplace – the host and… Continue Reading
Week 6 PSP: Test Cards for Products That Flopped October 31, 2026 Quibi, the Humane AI Pin, and Juicero launched big and failed because they scaled before testing their riskiest assumptions. Quibi was betting that people… Continue Reading
Week 6 PSP: Test Cards for Products That Flopped October 29, 2026 Quibi We believe people will pay a monthly subscription to watch short videos, when short video is free elsewhere. To verify, we will run… Continue Reading
Week 6 PSP: Test Cards for Products That Flopped October 29, 2026 Quibi, Humane AI Pin, and Juicero demonstrate how companies can build impressive products without validating whether people actually need them. Each had an interesting… Continue Reading
Week 6 PSP: Test Cards for Products That Flopped October 29, 2026 Quibi, Humane AI Pin, and Juicero collectively raised over $2 billion and still failed. What’s interesting to me is that all three had pretty… Continue Reading
Week 4 PSP: Three Value Propositions October 29, 2026 What the homepages say: Granola calls itself the notepad for people in back-to-back meetings. It’s for the individual who still takes notes, and the… Continue Reading
Product Sense Pushup 5: Three North Star Metrics October 28, 2026 Airbnb, Facebook, and Slack was able to build their early growth engines around a one core metric, but it shows how easy it is… Continue Reading
