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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS177 Human Centered Product Management

Welcome to A Higher Common Sense

Week 5 PSP: Three North Star Metrics

October 24, 2026

Airbnb’s North Star metric, nights booked, correlates with value delivered to both hosts and visitors as a two-sided marketplace and is also tied to…

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Week 5 PSP: Three North Star Metrics

October 24, 2026

Each of these companies were steered by specific threshold metrics to overcome the cold-start problem and drive irreversible user retention. Airbnb tracked nights booked…

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Week 4 PSP: Three Value Propositions

October 24, 2026

(Posted to Canvas on time – please see note in Canvas) Granola Otter Fireflies Homepage – “The AI notepad for back-to-back meetings”  – Editorial…

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Week 5 PSP: Three North Star Metrics

October 24, 2026

Why did each pick that number? All three companies identified the earliest observable event that predicted lasting value. Airbnb needed a metric that predicted…

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Week 5 PSP: Three North Star Metrics

October 24, 2026

Airbnb uses nights booked as a metric because it shows an actual commitment to using the platform for the services it provides. This also…

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Week 5 PSP: Three North Star Metrics

October 24, 2026

Companies use North Star Metrics (NSMs) to drive their growth. In this blog, I will examine three such companies: Airbnb, Facebook, and Slack. Keep…

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Three North Star Metrics

October 24, 2026

Airbnb: Nights booked. Nights booked captures value for both hosts and guests: successful stays, not just browsing or inquiries. It encourages better search, personalized…

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Three Value Propositions

October 24, 2026

Granola, Otter and Fireflies all do the same thing. You have a meeting, you get notes. But the homepages are marketing quite differently. Granola…

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PSP 5: North Star Metrics

October 24, 2026

Airbnb was steered by nights booked as it gave the team a better way to evaluate performance than revenue, as it showed actual use…

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  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
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