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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS177 Human Centered Product Management

Welcome to A Higher Common Sense

PSP 4: 3 Value Propositions

October 21, 2026

Otter.ai: Otter.ai markets itself as “your Conversational Knowledge Engine” and “your personal executive assistant,” so it appears to fall into the Functional tier of…

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Week 4 PSP: Three Value Propositions

October 21, 2026

Granola pitches itself as the AI notepad for people in back-to-back meetings. It’s aimed at one person: the overbooked engineer, PM, or other employee…

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Week 4 PSP: Three Value Propositions

October 20, 2026

It took me a while to figure out why I liked Granola’s homepage more. All three products can take notes, so I expected to…

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Protected: Week 4 PSP: Three Value Propositions

October 20, 2026

There is no excerpt because this is a protected post.

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Three Value Propositions: Granola vs. Otter vs. Fireflies

October 20, 2026

Granola bills itself as “the AI notepad for back-to-back meetings.” It offers notes, action items, and memory “without a meeting bot.” It’s built for…

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PSP4: Nobody Is Selling Notes

October 20, 2026

Granola sells taste. Its notepad promises “effortless notes” to founders and investors. No bot in the call, “private by default.” It wins on vibe,…

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Brooke Ballhaus Product Sense Pushup 4: Three Value Propositions

October 20, 2026

Granola had a clear brand to me, aiming to make notes feel calming and simple. Their first homepage animation (multiple screens fading to one…

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Product Sense Pushup 4: Three Value Propositions

October 20, 2026

Granola’s homepage focuses on helping people take better meeting notes without distracting them from the conversation. The emphasis on not having a bot join…

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PSP 4: Three Value Propositions

October 20, 2026

Granola Granola brands itself as “The AI notepad for back-to-back meetings,” with a byline “Without a meeting bot.” It’s clear that Granola tries to…

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Recent Comments

  • Week 3 Milestone: Three Problems – A Higher Common Sense on Week 2 Milestone: Round 2 interviews + patterns
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
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