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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques
CS177 Human Centered Product Management

Welcome to A Higher Common Sense

Week 6 PSP: Test Cards for Products That Flopped

October 29, 2026

Quibi We believe people will pay a monthly subscription to watch short videos, when short video is free elsewhere. To verify, we will run…

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Week 6 PSP: Test Cards for Products That Flopped

October 29, 2026

Quibi, Humane AI Pin, and Juicero demonstrate how companies can build impressive products without validating whether people actually need them. Each had an interesting…

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Week 6 PSP: Test Cards for Products That Flopped

October 29, 2026

Quibi, Humane AI Pin, and Juicero collectively raised over $2 billion and still failed. What’s interesting to me is that all three had pretty…

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Week 4 PSP: Three Value Propositions

October 29, 2026

What the homepages say: Granola calls itself the notepad for people in back-to-back meetings. It’s for the individual who still takes notes, and the…

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Product Sense Pushup 5: Three North Star Metrics

October 28, 2026

Airbnb, Facebook, and Slack was able to build their early growth engines around a one core metric, but it shows how easy it is…

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What Three Famous Metrics Really Measured

October 28, 2026

Goodhart’s Law says that once a measure becomes a target, it stops being a good measure. Airbnb: nights booked   A night gets booked…

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PSP 5: Three North Star Metrics

October 27, 2026

Airbnb picked nights booked because that is their actual revenue model, and its also their differentiator. A person booking a house/an apartment is more…

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PSP5: Three Numbers, Three Different Jobs

October 27, 2026

Calling all three numbers North Stars hides their most interesting difference. Airbnb’s nights booked is a company-scale transaction metric. Facebook’s seven friends in ten…

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Protected: Week 5 PSP: Three North Star Metrics

October 27, 2026

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  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
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