Product Sense Pushup 2: Three Ways Into a Market October 3, 2026 Jira, Linear, and Productboard all sell to PMs, but they entered the market differently. Jira is the tool most companies already use. When it… Continue Reading
Product Sense Pushup 2: Three Ways Into a Market October 2, 2026 Jira entered an existing market, a red ocean. Jira was founded in 2002 as a new competitor to the pre-existing Bugzilla, IBM Rational ClearQuest,… Continue Reading
Three Ways Into a Market October 2, 2026 Jira, Linear, and Productboard all entered the PM market differently. Although all three serve product teams, they made different bets about what PMs value… Continue Reading
Product Sense Pushup 2: Three Ways Into a Market October 2, 2026 Looking briefly at these companies’ histories, each approached PMs’ needs differently. Jira launched in 2002 after Atlassian’s founders became frustrated with existing bug trackers…. Continue Reading
Ethics – Week 2 – CS177 October 1, 2026 I think I would take a job at WhatsApp, even though I’m pretty uncomfortable with some of Meta’s business practices. Coming from India, WhatsApp… Continue Reading
Product Sense Pushup 2: Three Ways Into a Market October 1, 2026 Jira Jira entered an existing market. Teams already tracked work, and Jira won by being flexible enough to fit almost any workflow. It plays… Continue Reading
Week 2 PSP October 1, 2026 I believe Jira entered an existing market, a red ocean where Bugzilla was the incumbent, and succeeded by building a better tracker and selling… Continue Reading
Week 2 PSP: Three Ways Into a Market October 1, 2026 Jira entered the project management market very early on, and did not seem to have any direct precursors (project management tools that supported the… Continue Reading
Week 1 PSP: Three Ways to Organize a Company October 1, 2026 At Spotify, product development is organized into small cross-functional “squads” that are grouped into larger “tribes.” The PM sits in the squad and creates… Continue Reading
