Research – A Higher Common Sense

Brooke Ballhaus Product Sense Pushup 4: Three Value Propositions

October 20, 2026

Granola had a clear brand to me, aiming to make notes feel calming and simple. Their first homepage animation (multiple screens fading to one…

Team 10 Week 3 Milestone: Three Problems

October 12, 2026

Three problems from our long list to dig into Decision-making overwhelm: Execution is now cheaper with the assistance of AI tools, so the decision-making…

Brooke Ballhaus: Week 1 PSP: Three Ways to Organize a Company

October 7, 2026

Spotify’s model stresses culture and networks. Squads (scrum-like teams owning a “long-term mission” from design to production) are grouped into tribes (squads in a…

Brooke Ballhaus: Week 2 PSP: Three Ways Into a Market

October 7, 2026

Jira resegmented the bug tracker market by being a cheaper, low-end product with no sales team. Bugzilla and other bug trackers made this a…

Brooke Ballhaus: Week 1 Milestone – Cold Interviews

October 6, 2026

Interviewee 1 Company: n8n · Date: 10/02/26 · Recorded? Y (Zoom, permission given at start) 1. Company Notes: n8n, workflow automation company. Historically used…

Team 10 Week 2 Milestone: Round 2 Interviews + Patterns

October 6, 2026

Team 10 (Geckos) Norms Direct communication, be transparent Tell the team early if you need help Air out your concerns early Be proactive about…

Rakali: Comparative Research

February 9, 2026

Shuman: Competitor 1: See How You Eat (SHYE) The figure uses a bright green palette and big, rounded cards to signal “healthy, friendly, low-stress,”…

TEAM 1 Phase 1 Work

October 9, 2025

Customer Interviewing: Look at Transcripts here. Insights: A truly collaborative tool would be helpful to creatives across the spectrum (hobbies to professional, music to…

Team 7 key insights

October 9, 2025

Hey all. Here are the 5 key insights we found from our research this week: The market that farmlink most directly competes in is…