Week 2 PSP: Three Ways Into a Market October 3, 2026 There are three kinds of markets we explored in class: an existing market where many companies already compete, a resegmented market where companies target… Continue Reading
Week 2 PSP: Three Ways Into a Market October 3, 2026 Jira entered an existing bug-tracking market, a red ocean, and won on flexibility. Its bet was that teams would trade usability for configurability. The… Continue Reading
Product Sense Pushup 2: Three Ways Into a Market October 3, 2026 Jira entered the existing market of bug-tracking tools for software developers in 2002. It was playing in a red ocean, competing with other bug… Continue Reading
Reading Response #2: Artful Design Chapter 2 October 3, 2026 Jira: existing market, red ocean. Jira launched in 2002 as a bug tracker. Bugzilla and plenty of others were already doing that job, so… Continue Reading
Product Sense Pushup 2: Three Ways Into a Market October 3, 2026 Jira, Linear, and Productboard all sell to PMs, but they entered the market differently. Jira is the tool most companies already use. When it… Continue Reading
Product Sense Pushup 2: Three Ways Into a Market October 2, 2026 Looking briefly at these companies’ histories, each approached PMs’ needs differently. Jira launched in 2002 after Atlassian’s founders became frustrated with existing bug trackers…. Continue Reading
Ethics: Ethical Jobs October 1, 2026 Why I Wouldn’t Work at xAI I wouldn’t accept a job at xAI, even though I admire a lot of the technical ambition behind… Continue Reading
Ethics: Ethical Jobs September 30, 2026 I think I would accept a job at Meta, but it would depend a lot on the role and whether I felt I could… Continue Reading
Who Gets to Say No? September 30, 2026 At Spotify, each squad of six to twelve people owns one feature area, and its product owner sets the order of the squad’s work…. Continue Reading
