BUSINESS: Eager Sellers Stony Buyers October 8, 2024 In response to “What role does the concept of ‘loss aversion’ play in buyer resistance? How can product managers leverage this knowledge to facilitate… Continue Reading
One Business, Two Models – cconde October 8, 2024 The central issue revolves around the contrasting revenue models of two business units, Siiquent and Teomik, within Scherr Pharmaceuticals. Isolde, head of Siiquent, targets… Continue Reading
One Business, Two Models – cconde October 8, 2024 The central issue revolves around the contrasting revenue models of two business units, Siiquent and Teomik, within Scherr Pharmaceuticals. Isolde, head of Siiquent, targets… Continue Reading
One Business, Two Models — Doby October 8, 2024 The interesting thing about this case study is that one doesn’t need to know too much about business revenue models to realize the challenge… Continue Reading
GoodWalk Shoes October 8, 2024 TAM: not just those with medical foot problems but anyone prioritizing comfort and health. With this broader view, the TAM can be estimated… Continue Reading
P1 WORK: TAM/SAM/SOM October 8, 2024 TAM: Our goal for FurFuel is to pursue global expansion with our existing product line of food. Since we are entering into an existing… Continue Reading
Can one business have two revenue models? October 8, 2024 Isolde targets hospitals and large diagnostic labs while Emanuel targets research institutions, universities, and labs that are involved with gene-based studies. Isolde relies on… Continue Reading
Business: Can one business have two revenue models? October 8, 2024 This week’s reading gives us insight into the social aspects of the role of a PM. While there is a difficult choice at hand,… Continue Reading
Can one business have two business models? October 8, 2024 Isolde and Emanuel’s Target Market Isolde (Siiquent): Hospitals and big diagnostic labs Emanuel (Teomik): Research labs and universities How do their respective business/revenue models… Continue Reading
