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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2024

Eager Sellers Stony Buyers

October 15, 2024

The question that I want to answer today is “How can product managers effectively balance the desire to innovate and introduce new features with…

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Eager Sellers Stony Buyers

October 15, 2024

The concept of “loss aversion” plays a significant role in buyer resistance to new products. In their research, Daniel Kahneman and Amos Tversky found…

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Eager Sellers Stony Buyers

October 15, 2024

In the article “Eager Sellers and Stony Buyers,” John Gourville discusses how loss aversion is crucial in buyer resistance to new products. Loss aversion…

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BUSINESS: Eager Sellers Stony Buyers

October 15, 2024

Loss aversion is a critical phenomena to understand as a PM. It refers to the psychological bias that we as humans have towards things…

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Eager Sellers Stony Buyers Response

October 15, 2024

Feature creep, the gradual expansion of a product’s features beyond its core, is likely motivated by a team’s excitement about their own ability to…

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Eager Sellers Stony Buyers

October 15, 2024

Balancing Innovation and Buyer Resistance Product managers face a delicate challenge: introducing new features that excite users while minimizing resistance. As Gourville discusses, loss…

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Eager Sellers Response

October 15, 2024

How can product managers effectively balance the desire to innovate and introduce new features with the need to address buyer resistance? What strategies can…

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BUSINESS: Eager Sellers Stony Buyers

October 15, 2024

In regards to the first question, the best way a product manager effectively balances the desire to innovate and introduce new features with the…

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Eager Sellers, Stony Buyers Response

October 15, 2024

Loss Aversion  Loss aversion is a concept in which losses have a greater impact than gains of similar magnitude, termed by Kahneman and Tversky….

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