Markets and TAM/SAM/SOM for WellWave October 5, 2025 WellWave is likely to pivot towards a Hardware and Software component centered around personalized, actionable insights for athletes customized to each person’s baseline. TAM… Continue Reading
BUSINESS: Can One Business Unit Have Two Revenue Models – Pratham Hombal October 5, 2025 Isolde was the head of Siiquent, which sold supplies to hospitals and big diagnostic labs for gene-based diagnosis. This equipment included biological and chemical… Continue Reading
BUSINESS: Can One Business Unit Have Two Revenue Models? October 5, 2025 Different Markets Isolde’s Siiquent targets hospitals and diagnostic labs, which are institutions drowning in regulatory requirements and operating under fixed insurance reimbursements. Isolde’s razor-blade… Continue Reading
Can One Business Unit Have Two Revenue Models? October 5, 2025 Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde targets the lower-end hospital consumables… Continue Reading
Can One Business Unit Have Two Revenue Models? October 4, 2025 Isolde, the head of Siiquent, focuses on hospitals and big diagnostic labs conducting gene-based diagnoses. Siiquent’s revenue model is the razor-blade model, meaning that… Continue Reading
Can One Business Unit Have Two Revenue Models? October 4, 2025 Two Markets, Two Models The HBR case of Scherr Pharmaceuticals highlights a merger that looks like it works on paper but becomes messy in… Continue Reading
Tensions between Siiquent & Teomik October 4, 2025 Target Markets & Revenue Models Siiquent (Isolde): hospitals, big diagnostic labs Their model takes on a razor blade model approach where the consumables become… Continue Reading
BUSINESS: Can One Business Unit Have Two Revenue Models? October 4, 2025 Strategic Insights from Siiquent and Teomik This week’s case explored the challenge Peter Noll faced after the merger of Siiquent and Teomik. The two… Continue Reading
On product management October 2, 2025 Intuitively, product management centers around two aspects: product and management. The chapter challenges this notion and proposes that product management is actually less about… Continue Reading
