BUSINESS: Can One Business Unit Have Two Revenue Models? October 7, 2025 The Harvard Business Review case “Can One Business Unit Have Two Revenue Models?” explores a classic tension companies face after a merger: whether to… Continue Reading
False Dichotomies October 6, 2025 Markets Isolde’s company, Siiquent, made their money selling the materials that their machines used. This works for their target market of hospitals, which don’t… Continue Reading
What Do Product Managers Do? October 6, 2025 What ADPRs Do Matt LeMay frames the product manager not as a “mini-CEO” with direct authority, but as a connective role and someone who… Continue Reading
Two revenue models October 6, 2025 Isolde, head of Siiquent, targeted stuff – selling everything that hospitals and big diagnostic labels needed for gene-diagnosis. Emanuel, on the other, head of… Continue Reading
Can One Business Unit Have Two Revenue Models? October 6, 2025 Different Markets and Different Revenue Models The head of Siiquent, Isolde, targeted hospitals and big diagnostic labs. As a “DNA-sequencing start up”, Siiquent sold… Continue Reading
Farmlink: TAM/SAM/SOM October 6, 2025 Total Addressable Market (TAM) TAM Size: $327.9 Billion Supporting Data: The U.S. Grocery Delivery market is anticipated to achieve revenue of $327.72 billion in… Continue Reading
Reflection: Balancing Structure and Flexibility in Business Models – Ines Salter October 6, 2025 Reflection: Balancing Structure and Flexibility in Business Models When I read about Isolde and Emanuel, LinguaLeap’s challenge came to mind, as they both face… Continue Reading
revenue models response October 6, 2025 Finding Structure in Flexibility I really enjoyed this case because it captures a tension that exists in so many companies, and in product management… Continue Reading
Greenplate – P1 Markets and TAM/SAM/SOM October 6, 2025 Size of TAM; i.e. size of your industry if you could reach every human in it. 300M US population Vegans: 1% of US population… Continue Reading
Team 6 – Classy : TAM, SAM, SOM October 6, 2025 Recall that: SOM service obtainable market – “where we will start “ or “is this interesting” SAM service available market – “where we are… Continue Reading
