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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2025

Can one business have two revenue models?

October 6, 2025

When Isolde and Emanuel lead their respective business units, their differing markets shape how they make money. Siiquent focused on hospitals/diagnostic labs held back…

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Business-wide Implications of Flexible Revenue Models

October 6, 2025

The article “Can One Business Unit Have Two Revenue Models” evaluates how one business has been impacted by holding two revenue models at the…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 6, 2025

Isolde and Emanuel lead units with fundamentally different business models that reflect their distinct market positions and strategic priorities. Isolde’s Siliquent operates in the…

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BUSINESS: Can One Business Unit Have Two Revenue Models? – Mathias Becerra

October 6, 2025

In the HBR case Can One Business Unit Have Two Revenue Models?, it is very clear to me that Isolde and Emanuel serve have…

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BUSINESS: Can One Business Unit Have Two Revenue Models? – Daphne

October 6, 2025

Target Markets Siiquent: DNA-sequencing start-up Siiquent targets hospitals and diagnosing labs. They provide everything needed for gene-based diagnostics specifically biological and chemical compounds, test…

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Markets and TAM/SAM/SOM for WellWave

October 5, 2025

WellWave is likely to pivot towards a Hardware and Software component centered around personalized, actionable insights for athletes customized to each person’s baseline. TAM…

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BUSINESS: Can One Business Unit Have Two Revenue Models – Pratham Hombal

October 5, 2025

Isolde was the head of Siiquent, which sold supplies to hospitals and big diagnostic labs for gene-based diagnosis. This equipment included biological and chemical…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 5, 2025

Different Markets Isolde’s Siiquent targets hospitals and diagnostic labs, which are institutions drowning in regulatory requirements and operating under fixed insurance reimbursements. Isolde’s razor-blade…

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Can One Business Unit Have Two Revenue Models?

October 5, 2025

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde targets the lower-end hospital consumables…

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Can One Business Unit Have Two Revenue Models?

October 4, 2025

Isolde, the head of Siiquent, focuses on hospitals and big diagnostic labs conducting gene-based diagnoses. Siiquent’s revenue model is the razor-blade model, meaning that…

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