Proto-Persona & Journey Map

 

My team is examining the habits of foreign language learners. The participants in our behavior study had a wide range of levels of motivation and engagement with language learning throughout their day.

I chose to build a prototype persona around people who are motivated to learn a foreign language because they have a close personal connection to someone who comes from a different country and speaks a different language.

Motivated Moe’s long term partner is from Korea. They are in a serious long term relationship and Moe is very motivated to learn Korean so that he can participate in conversations his partner is having with his parents and friends back in Seoul.

Moe prioritizes language learning throughout his day. He blocks time off his calendar every day for dedicated language practice and on most days spends the allotted time practicing.  He sneaks in  a couple short sessions  during his idle time throughout the day and does his best to talk with his partner in Korean.

 

 

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