On-Campus Gavin is a busy college junior. His schedule is very inconsistent and he balances a vibrant social life with work at a restaurant, his courses, and recruiting for internships.
The journey map reveals that the user’s days are extremely varied, as his classes and work shifts are inconsistent. Therefore, the times in which he works out, studies, calls family, and sees friends change each day, creating conflict in staying in touch. Moreover, we saw from his baseline that if he is in a bad mood, he’ll refrain from reaching out. The inconsistent schedule makes mood even tougher to predict.
