The persona expanded on here is Longing Laura, a recent college graduate who misses creating new memories with her old friends from college. She feels like her life has shifted to maintenance of friendships when she’d rather the ease of simply being friends.
In her journey map across a week in her life, we see how she balances her new 9-5 life with her socializations and how her in-person relationships are easier for her to keep up with than her digital ones. A long call with a friend still leaves her dissatisfied because of the overwhelming nature of catching up with someone’s life all at once, and her only other digital interactions are passive and short-lived.
