Introduction
EduSphere is an online learning platform that provides high quality, pre-recorded video lessons across core and elective high school subjects. After rapid pandemic era growth, the company now faces slowing conversions and financial strain as it approaches the need for Series C funding. To regain momentum and achieve sustainability, we want to explore two key strategic directions:
(1) forming B2B2C partnerships with tutoring and after-school programs
(2) developing a Canvas-like integrated school dashboard to deepen institutional adoption
TAM — Total Addressable Market
Population Base
- Global K-12 Students: 1.3 B (Statista)
- Global K-12 Teachers: 90 M (UNESCO / Teacher Task Force)
- U.S. Parents (proxy): 63 M (U.S. Census Bureau)
→ ≈ 1.45 B potential users worldwide (consisting of students + teachers + parents)
Market Value
- Global K-12 Digital Instruction & Assessment market = $42.5 B (2025) – HolonIQ
- U.S. share ≈ 40 % → $17 B U.S. market
Rationale
EduSphere’s model — recorded video lessons, quizzes, and parent dashboards — fits directly within this segment.
→ TAM = $42.5 B globally / 1.45 B users
SAM — Serviceable Available Market
Focus: U.S. High School segment (Grades 9–12)
- 15.5 M HS students of 49.6 M K-12 students = 31 % of K-12 (NCES)
- 31 % of the U.S. Digital Instruction market ($17 B) = $5.3 B SAM
- Comparable user base ≈ 120 M learners (~3 % of global market, Khan Academy)
- EduSphere 2023 revenue: $7.2 M → ~0.14 % of SAM
SOM — Serviceable Obtainable Market
- B2B2C Tutoring Partnerships
Target Organizations:
Kumon (~23.4 K), Mathnasium (~1.1 K), Sylvan (~710), Huntington (~300), C2 Education (~180), RSM (~75), Eye Level (~1.2 K)
→ ≈ 27 K centers worldwide
Pricing: $99 / month = $1,188 / year per location
→ 5–10 % adoption (1,350–2,700 centers) = $1.6–3.2 M / year
(U.S. pilot: 10–25 % of 2,250 centers = $0.27–0.67 M / year)
- School Add-On (Canvas Dashboard)
Canvas K-12 share ≈ 28 % of U.S. LMS market (~2,700 schools; ListEdTech)
Pricing: $3 K / school or $5 / student (1,000 students avg)
→ 10–25 % adoption = $0.8–3.4 M / year
Assumptions
English-speaking markets ≈ 15 % of global K-12; school and tutoring adoption rates based on early B2B interest.
Sources
HolonIQ — “K-12 Digital Instruction and Assessment market to reach $42 B by 2025”https://www.holoniq.com/notes/k-12-digital-instruction-and-assessment-market-to-reach-42b-by-2025
UNESCO / Teacher Task Force — “Global Education Monitoring Report 2023”
https://teachertaskforce.org/knowledge-hub/global-education-monitoring-report
U.S. Census Bureau — “Families and Living Arrangements: 2023”
https://www.census.gov/data/tables/2023/demo/families/cps-2023.html
NCES — “Condition of Education 2024 – Public School Enrollment”
https://nces.ed.gov/programs/coe/indicator/cgf
LISTedTECH — “The State of the LMS Market in 2024: Trends in K-12”
https://www.listedtech.com/blog/the-state-of-the-lms-market-in-2024-trends-in-k-12/
LISTedTECH — “Update on the K-12 LMS Historical Market”
https://listedtech.com/blog/update-on-the-k-12-lms-historical-market/
LISTedTECH — “What 25,000 Implementations Tell Us About the North American LMS Market”
https://listedtech.com/blog/an-overview-of-the-north-american-lms-market-k-12-and-highered/
Khan Academy — 2024 Annual Report
https://khanacademyannualreport.org/
Kumon — Corporate Facts & Figures (2025)
https://www.kumongroup.com/eng/about/facts_figures.html
Mathnasium — Global Franchise Facts (2025)
https://www.mathnasium.com/franchise/opportunity
Sylvan Learning — Company Profile (2024)
https://www.sylvanlearning.com/
Huntington Learning Center — Company Overview (2024)
https://huntingtonhelps.com/
C2 Education — Center Locations (2024)
https://www.c2educate.com/locations/
Eye Level Learning — Global Locations (2024)
https://www.myeyelevel.com/global
