Hey all. Here are the 5 key insights we found from our research this week:
- The market that farmlink most directly competes in is the direct premium organic delivery market, which is comprised of companies like Imperfect Foods/Misfits Market, Thrive Market, Harvie, Fresh Fork Market, Farm Fresh to You, and Farmbox Direct. Farmbox has a much better price point at 30-50 dollars per box, while Farm Fresh to You and Fresh Fork Market focus on the organic and local branding. The market of all of these competitors could definitely be cannibalized if Farmlink can offer a “best of both worlds” solution.
- More and more, tech is becoming a differentiator. UI/UX and innovations such as AI-driven logistics and autonomous delivery vehicles are enhancing operational efficiency and customer satisfaction, per this article from yahoo finance: United States Online Food Delivery Market Report 2025-2033 | DoorDash, Uber Eats, and Grubhub Compete for Dominance in the Evolving $74+ Billion Industry
- Speed is key. FarmLink’s current delivery windows are primary churn reason. Amazon expanding same-day fresh grocery delivery to 2,300+ cities, per eGrocery Lookout: Market Trends. Walmart’s delivery orders now 50% arrive in under 3 hours, per eGrocery Lookout: Market Trends. We won’t be able to win the convenience battle with players of this scale, but we can win the branding war of being fresher and more organic while having comparable speed.
- Market consolidation is happening rapidly. HelloFresh acquired UK-based Gousto in Q1 2025, consolidating market leadership in Europe, per this article from Market Research Future: Meal Kit Delivery Services Market Size and Analysis by 2035. This comes on top of the Imperfect Foods + Misfits Market merger in 2022. This indicates a move toward economies of scale in subscription food delivery. We have to act fast to secure Farmlink’s spot in the market.
Here is a link to the rest of our notes: https://docs.google.com/document/d/12LDzaELPXlFUIvcIPzFmfCwOavyMMUDSQfdVUDZM7PA/edit?usp=sharing
