After interviewing two members of the market about both of our team’s potential ideas, I think one of the keys to our growth will be explosive adoption of our app, or else we’d risk falling into obscurity.
For instance, if we were to create a social media esq app, it would require rapid and common adoption, or else no one would use it. With the advent of beReal and other niche social media apps, students say that “there’s just too many social media apps out there” and “why would another be beneficial?” After all, we only have so much time in a day dedicated to social media, and so much space on our phones. Instead, by capitalizing on a few common social activities Stanford students generally participate in, such as lunch and dinner, we’ll be able to target a period of time with a social media app that solves the downtime.
For our other idea, targeting groups that have difficulty scheduling large meetings and have to update when2meets all the time, our app would be a strong sell. Because it offers a great deal of accessibility and would shorten times it takes to figure out meeting times, it would be useful for all the students at Stanford. For example, a student stated “finding a time for everyone to meet is so annoying, and creating those when2meets are driving me nuts.”
Overall, I think that with our two ideas, market size won’t be an issue, but rather adoption will be. Because both of our tools will rely on a high adoption rate for them to be effective, being able to market our product to our wide audience will be crucial.
