I picked Canvas. In the screenshot about the problem, it explains how paperwork wastes time and leads to lost documents. Pretty easy problem to understand. It cites research too, but an actual customer example would make it stronger.
In screenshot about rapid growth, visits, paid subscribers, and revenue all grow. Paying customers are probably the strongest evidence here. Except the numbers are redacted, so we can’t tell the actual scale.
Screenshot 3 shows customers across different industries. That suggests a broad market, but it doesn’t tell us how big the opportunity is. Also, which industry should they focus on first?
I’d ask how much it costs to get customers and whether they stick around. Switching away from paper sounds good. Getting businesses to actually change could be harder. For our Sanity Check pitch, I’d copy the simple problem statement. Then show a specific example of someone dealing with it and evidence they’d pay for a solution.
