Week 7 PSP: Three Ways to Price AI

ChatGPT charges for access. Its subscription tiers offer different levels of model access and usage. Users still pay when answers are wrong and spend time checking them. OpenAI bears compute-cost variability within included allowances, while usage limits and paid extras help control that exposure.

GitHub Copilot charges for a person. Its per-seat model licenses individual developers. Employers pay for assigned seats even when suggestions are unused or buggy. GitHub bears included compute costs; customers bear debugging costs and the consequences of faulty code. Additional AI usage can also increase customer spending.

Intercom Fin charges for a measured outcome. Resolution pricing shifts more performance risk to Intercom where unsuccessful attempts consume compute without generating a resolution fee. However, a customer leaving without requesting further help can count as an “assumed resolution.” Businesses still face customer-trust damage from incorrect answers and variable bills as outcomes accumulate.

For our product, Pip, I would start with a monthly subscription per PM, including a clear recording-hour allowance. Pip currently prepares drafts that users review, edit, and send themselves. Charging per “completed task” would make attribution difficult. A subscription gives PMs predictable spending, while recording limits help us manage transcription and generation costs.

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