Morning Routine: Persona + Journey Map

My team’s project focus is helping people improve their morning routine. We had a total of 6 participants that were able to finish the diary study. Here is a persona I created based the participants I have talked to. It’s a college student who started college not long ago and struggles to avoid being in a rush in the morning when getting ready for an early class for various reasons.

Persona using the template:

Yes, I tried to make the name match the person’s goals 😛

And here’s a journey map that shows a typical morning and how they feel while doing various tasks/activities in the morning:

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