Ariane Lee: Final Reflection March 18, 2025 Final Class Reflection Before this class, I thought this… Before this class, I thought behavior change was mostly a matter of discipline and willpower…. Continue Reading
Team Antelope: Mood Board & Style Tile February 27, 2025 For our moodboard, we each selected images and text based off the collective words we decided on to describe our apps brand. Since our… Continue Reading
Proto-Persona + Journey Map (Team Antelope) February 4, 2025 Proto-Persona RF is a sweet treat seeker. Name: RF Activated Role: Sweet Treat Seeker Goal and motivation: Wants treats because they taste good Wants… Continue Reading
Assumption Tests: Team Antelope February 3, 2025 Our assumption map revealed nuances in how people think about their spending habits and their desire to become more mindful consumers. We observed various… Continue Reading