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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: ayepi

Should We Deploy a Gen AI Salesbot?

November 19, 2024

TLDR: we should wait before using an AI Chatbot “AI chatbot” is a hot buzzword in tech right now. They are improving fast, and…

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BrainSpark Reflection

November 5, 2024

Working on BrainSpark was a truly unique and challenging experience. The project began with a ten-page document describing the concept of an imaginary company—BrainSpark—that…

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Eager Sellers Stony Buyers

October 15, 2024

In the article “Eager Sellers and Stony Buyers,” John Gourville discusses how loss aversion is crucial in buyer resistance to new products. Loss aversion…

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Can One Business Unit Have Two Revenue Models?

October 8, 2024

Isolde’s unit, Siiquent, targets large hospitals and diagnostic labs, offering consumables for gene-based diagnosis. Her revenue model aligns with a “razor-blade” strategy: selling diagnostic…

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An Office Romance Gone Wrong

September 30, 2024

This was a very interesting article about a very complex situation. On one side, I agree with the expert and agree that Elizabeth should…

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Product Management in Practice

September 30, 2024

In my eyes, a product manager’s role in the company is to glue everything together. For example, in a tech company, a product manager…

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Ethical Jobs Response

September 25, 2024

Working at Meta, like many other large tech companies, comes with its own set of trade-offs. On one hand, there’s the prestige and stability…

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