Team Aardvark – System Path and Story Maps February 18, 2026 Our system path displays the connection between the journeys of our four primary user personas. Additionally, we created a user story map for each… Continue Reading
The Three Myths of Behavior Change – Week 7 Sketchnote BN February 17, 2026 The three myths of behavior change sketchnote BN Continue Reading
Behavioral Persona + Journey Map February 7, 2026 This is the persona of “The Guilt-Driven Impulse Buyer”, an interesting archetype essential to understanding the problem space of impulsive spending. Activated Role… Continue Reading
