Author: dtyshler

Spotify: Driving Listening TimeSpotify’s personalization centers on habit formation. Features like Discover Weekly, Release Radar, and Daily Mix reduce user friction by predicting what…

Personalization is now the engine behind retention and revenue growth, but each platform ties it to a different core metric. Spotify focuses on listening…

After reading the case, I think the company should deploy the AI salesbot now, but only in a limited and carefully scoped way. The…

Spotify, Figma, and the NYTimes all use freemium models, but each one optimizes conversion in a different way because each business depends on a…

Error handling shapes how much we trust an app. Slack, Uber, and banking apps each treat errors differently because the cost of failure is…

Speaking up to a manager or agreeing to do something ethically questionable always carries real risks. In the case study, the intern has to…

Each platform’s discovery design reflects its business goals. Netflix optimizes for engagement time. Its homepage removes search friction by auto playing trailers, surfacing personalized…

Working on the FitPulse project was one of the most engaging experiences I’ve had in this class. Our team came together with different skill…

When you buy on Amazon, the process feels almost automatic. The “Buy Now” button takes you straight to purchase with your saved information. There’s…