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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: edeng

Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

November 7, 2025

Freemium models are a strategy for lowering the barrier to entry, allowing users to try a product before committing. The success of this model,…

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Product Sense Pushup

October 23, 2025

1. Amazon Amazon’s checkout is engineered for minimal friction and maximum sales velocity. Their most distinctive tool is the One-Click Ordering feature, which bypasses…

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Eager Sellers and Stony Buyers

October 21, 2025

Loss aversion is a major contributor to buyer resistance because individuals psychologically overvalue their current products and services, perceiving the adoption of a new…

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TEAM 1 Phase 1 Work

October 9, 2025

Customer Interviewing: Look at Transcripts here. Insights: A truly collaborative tool would be helpful to creatives across the spectrum (hobbies to professional, music to…

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Team 1: TAM/SOM/SAM

October 7, 2025

TAM SoundWave Studios operates at the intersection of the digital audio workstation (DAW) market and the broader creator economy. If we focus narrowly on…

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Two models?

October 7, 2025

Peter shouldn’t impose a single model. Instead, he should impose a strategic framework that manages the dual models. Specifically, the immediate priority is to…

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Product Management in Practice

September 30, 2025

This introduction reminded me of many conversations I’ve had with product managers while exploring post-college career paths. They all emphasized that product management looks…

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Would you accept a job at Facebook?

September 25, 2025

I would consider working at Facebook, but only if the role didn’t contribute to outcomes I see as net negative for society. For example,…

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