Author: Elise Baumgartner

Spotify uses personalization to keep listeners engaged for longer amounts of time. They implement features such as Discover Weekly, Daily Mixes, or the AI…

Jeannie’s decision-making process for deploying Gen AI for her company, PulsePoint, is beneficial in any case due to the exposure that the leadership is…

We conducted three tests involving 3 participants each, looking at the following: the value of meaningful interactions, perceptions on live streaming features, and fans’…

When Slack fails to load messages or channels, the cost is lost productivity. Every error, and every minute of outage, risks users switching to…

Prioritizing ethics in your work becomes difficult when what you view as ethical is different than what others view as ethical. Additionally, organizational hierarchies…

Spotify maximizes lifetime value through frictionless experience, Figma through collaborative necessity, and the NYT through intellectual loyalty. Spotify’s conversion relies on removing friction, kind…

Netflix: Netflix’s interface is grounded in personalized recommendations to draw individuals in through inspiration on new content to watch. Rows of algorithmically chosen titles…

When we were assigned the community-oriented music platform Soundspot, I was eager to learn more about the music streaming sphere. Yet, it was difficult…

Checkout flows vary across companies to reflect their brand identity and core business priorities. Each design not only shapes the user experience but also…