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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: esi

BUSINESS: Should We Deploy a Gen AI Salesbot?

November 19, 2024

AI as a business tool is certainly all the craze at the moment, but weighing its pros and cons is paramount due to the…

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GreenPlate Pitch Reflection

November 5, 2024

Pitch Deck: https://docs.google.com/presentation/d/1OukZqlmmb-n1h3K5RUcbr_RoBQinGbOc/edit?usp=sharing&ouid=103484063194927953195&rtpof=true&sd=true The process of fleshing out this pitch deck was filled with a steep learning curve, as I was working in an…

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Eager Sellers Stony Buyers

October 15, 2024

Balancing Innovation and Buyer Resistance Product managers face a delicate challenge: introducing new features that excite users while minimizing resistance. As Gourville discusses, loss…

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Can One Business Unit Have Two Revenue Models?

October 7, 2024

Isolde’s unit, Siiquent, targets hospitals and diagnostic labs, making its profit from selling consumables like reagents and kits. In contrast, Emanuel’s unit, Teomik, focuses…

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Product Management in Practice

September 30, 2024

As someone who has never worked in Product Management before, I found the preface to be a valuable, candid view into the profession. Previously,…

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An Office Romance Gone Wrong

September 30, 2024

I fully agree with a couple of the experts.  I subscribe to Swain’s line of reasoning — there is a clear management bias, made…

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Would I Work at Facebook?

September 26, 2024

I believe I would take the opportunity to work at Facebook. However, this decision does not come without serious considerations and implications. Hypothetically, I…

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