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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: esu02

Product Sense Pushups: Personalization Strategies — Customization vs. Automation

November 15, 2025

Spotify (listening time) Spotify’s personalization investments hinge on listening time. It also has a 30-second rule where a stream only counts if a track…

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BUSINESS: What should PulsePoint do?

November 15, 2025

Core tensions between innovation and cost structure There’s a lot of tough considerations to make around this case study and whether or not an…

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Follow Dubious Orders or Speak Up

November 13, 2025

The Risk of Staying Silent Staying silent about something that doesn’t align with your values is a moral and psychological battle. As an intern,…

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Crisis Management: Error States and Recovery

November 13, 2025

Slack Slack is the central hub for so many professional and academic contexts that hinges on timely and accurate communication across channels, workspaces, huddles,…

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Breaking down the paywall strategies of Spotify, Figma, NYTimes

November 4, 2025

Spotify: premium conversion Any user who lands on the Spotify app starts with a free plan. What does that mean for them? Limited skips,…

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SoundSpot: Individual Reflection [Emma Su]

October 23, 2025

Leading up to the pitch day, I helped SoundSpot delve into exploratory research and customer interviews. Through initial exploratory research, I discovered that those…

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Onboarding Differences Across Social, Productivity, and Financial Apps

October 15, 2025

Instagram Account creation (signing up with email or other social media) → verifying an account → profile creation (asks for name, bio, photo) →…

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Combatting Loss Aversion in Product Adoption

October 11, 2025

Loss aversions are truly rooted in a customer’s subjective value rather than any sort of objective value, meaning that a buyer is going to…

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Tensions between Siiquent & Teomik

October 4, 2025

Target Markets & Revenue Models Siiquent (Isolde): hospitals, big diagnostic labs Their model takes on a razor blade model approach where the consumables become…

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PMs as Stewards of Value Exchange

September 26, 2025

Product Manager’s Job This chapter took a deep dive into breaking down both the responsibilities of a product manager and what profile exemplifies a…

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Recent Comments

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  • SoundSpot – A Higher Common Sense on SoundSpot: Individual Reflection [Emma Su]
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