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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: ggg425

Product Pushup – Checkout Design

October 23, 2025

Although checkout oftentimes feels like the final step of the customer journey, companies make clear design choices that tie directly to core business goals….

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Onboarding Friction

October 15, 2025

The Hidden Economics of Onboarding Friction Every tap, scroll, and permission prompt in customer onboarding carries an invisible price tag for companies. Small actions…

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Leveraging the Knowledge of “Loss Aversion”

October 13, 2025

Loss Aversion and Buyer Resistance As I learned in my behavioral economics course in undergrad, people weigh the value of a loss much more…

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Can One Business Have Two Revenue Models?

October 6, 2025

Markets and Models Isolde targets large hospitals and diagnostic labs. Because they are constrained by reimbursement schedules and tight regulatory compliance, she uses the…

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Product Management in Practice

September 29, 2025

How I See the Job A PM is first and foremost a people job with with a strong data and systems backbone. You’re the…

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Would I Accept a Job at Meta

September 25, 2025

Framework When faced with the question of whether to work for an ethically complicated company, my thoughts align with the idea that the real…

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