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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: joonkeep

[3b] P2 One Pager

November 17, 2023

Amara Indigenous Crafts Corporation Amara is a socially conscious company that partners with indigenous communities across Central America with the mission of distributing their…

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Team 3B OKRs

November 16, 2023

We made two OKRs to reflect two major sides of our business: Website Launch: Objective:  Have a successful website launch  Key Results:  30+% of…

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P2: Assumption Testing

November 15, 2023

The key assumption I was testing was if people were willing to spend more for authenticity and/or ethically sourced goods. This is fundamental to…

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Group 3B: Project 1 Final Pitch Deck Submission

November 1, 2023

Final Pitch Deck: [Link with speaker notes] https://docs.google.com/presentation/d/1LyKELF_Iy1onJQUsuuQPDlXyWl_aC0woRvLzw7I2Ic0/edit?usp=sharing BMC: Original and Final BMC included at the end of the slides Links to Individual Reflections:…

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3b: Individual Reflection

November 1, 2023

This group project was a great learning experience in that I was able to spend time learning about an industry that I’ve never really…

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CASE STUDY: The Internet’s Original Sin

October 27, 2023

There are many pros and cons to having an advertising revenue model for your product and the internet as a whole, but as time…

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READING & MINDMAP: Disruptive Innovation

October 20, 2023
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Reading Response: Eager Sellers Stony Buyers

October 13, 2023

A response to “Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption” by John T. Gourville, published in the Harvard Business Review….

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Case Study: Can One Business Unit Have Two Revenue Models?

October 6, 2023

The business models of the two companies in the case study made sense as a B2B business they sold both machines and the consumables…

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