Author: kmher

FurFuel – Go To Market Strategy Distribution Channels Online: Direct to consumer platforms We’ll be selling directly from our website to consumers through a…

Pulsepoint should wait on deploying a Gen AI sales bot. While the upside of generative AI is huge and the potential of it is…

Working on FurFuel so far has been an eye-opening experience in both content and skills. First, I have never owned a pet (but I…

What role does the concept of “loss aversion” play in buyer resistance? How can product managers leverage this knowledge to facilitate the adoption of…

The case study from the Harvard Business Review poses a complex situation at the merger of two adjacent companies currently utilizing two different revenue…

Product managers appear to encapsulate the idea of a chameleon. Often changing in order to reflect their current environment, PM’s take on whatever work…

I don’t wholeheartedly agree either of the expert opinions on the matter. Due to its delicate nature both experts offer compelling arguments for either…