Author: kvwong

Entering this class, I was extremely eager to learn more about product management and finally get some hands-on experience in PMing. While I had…

Susan is a new intern at Zantech, a technology security firm. Tasked with gathering competitive analysis by contacting various companies, she was told by…

Augustin did not test out his assumptions. While he strongly believed in his strategy shift on pricing, it was heavily dependent on many assumptions…

Our application, Memento, is a subscription-based scrapbooking service that aims to make it easy for users to better remember the daily moments. The way…

Ethan Zuckerman’s The Original Sin is a fascinating read about the invention of pop-up advertisements and their repercussions today. The advertising revenue model is a…

“Ransomware Doesn’t Scare Me; Listeria Does”: The first type of company that came to mind for me are medical/health related institutions. It is absolutely…

Chapter 1 of User Story Mapping outlines the challenges of shared understanding and importance of visual documentation to highlight how to utilize stories in…

Isolde leads Siiquent, a DNA-sequencing startup; their target markets were hospitals and big diagnostic labs. Emanuel leads Teomik, which is a provider of research…

I interviewed one person in our target market and one person outside of it. The first one is my friend who’s an avid journaler;…