Case Study: Should We Deploy a Gen AI Salesbot? November 14, 2024 This case study explores the fictional, yet very realistic, dilemma faced by Jeannie Weiss, CEO of PulsePoint Solutions, a digital marketing company. Jeannie considers… Continue Reading
BUSINESS: Eager Sellers Stony Buyers October 14, 2024 Executing product innovation while overcoming buyer resistance is a key challenge for product managers. As discussed in Gourville’s article “Eager Sellers and Stony Buyers”,… Continue Reading
BUSINESS: Can One Business Unit Have Two Revenue Models? October 4, 2024 Isolde and Emanuel target related, yet distinct markets that influence their respective revenue models. Isolde’s division, Siiquent, targets diagnostic labs and hospitals, following a… Continue Reading
Product Management in Practice September 30, 2024 The preface and chapter one emphasized the ambiguous and do-everything nature of a product manager’s role in a company. To me, this sounds like… Continue Reading
An Office Romance Gone Wrong September 30, 2024 I would have to agree with Wendi S. Lazar’s recommendation for Elizabeth. Making career or any major life decision is difficult, especially when emotions… Continue Reading
Would you accept a job at Facebook? September 26, 2024 Working for an organization like Facebook presents ethical complexities, but I am willing to take on a role there because I believe in the… Continue Reading
