Classy Go-to-Market Strategy November 22, 2025 Distribution Channels Primary Strategy Since Classy is a virtual product, the two channels we deeply considered in deciding the primary distribution channel were mobile… Continue Reading
Personalization Strategies — Customization vs. Automation November 17, 2025 Spotify Spotify curates a customizes listening experience for all their premium users through a variety of methods. When listening to a user-curated Spotify playlist,… Continue Reading
BUSINESS: Should We Deploy a Gen AI Salesbot? November 16, 2025 Discussion of Pros and Cons After reading about PulsePoint Solution’s dilemma regarding whether or not to deploy and a generative AI chatbot for their… Continue Reading
CASE STUDY: Follow Dubious Orders or Speak Up (Internship Ethics) November 12, 2025 Risk of Speaking Up Versus Accepting the Ethically Dubious Task In the case study, Follow Dubious Orders or Speak Up?, intern Susan Kim faced… Continue Reading
Product Sense Pushups: Crisis Management — Error States and Recovery November 12, 2025 Slack Slack’s primary goal is workplace retention—they aim to keep the same organizations consistently using their platform. Slack serves the purpose of a more… Continue Reading
Subscription Decisions — Paywall and Upgrade Flows November 3, 2025 Spotify Spotify has quite a simple goal for their MVP—allow users to listen to unlimited music for free from a large majority of artists…. Continue Reading
Discovery Patterns — Search and Browse October 26, 2025 Netflix In the past, when I (and most users) open Netflix to stream a movie or show, the landing page immediately opens up to… Continue Reading
Product Sense Pushups: Purchase Intent — E-commerce Checkout October 22, 2025 Amazon—Speed Optimized Amazon’s check out process is optimized for speed and efficiency, requiring less steps and time for a customer to purchase a good… Continue Reading
READING: User Story Mapping October 21, 2025 Discussion of Patton’s Perspective Jeff Patton does an incredible job emphasizing and qualifying the importance of keeping users at the center of decisions, and… Continue Reading
