Author: phombal

Spotify, Linkedin, and Tiktok use different forms of personalization to drive a return on investment for core business metrics. Spotify optimizes through one core…

The case captures a dilemma that feels extremely realistic as a past intern. With such limited power, speaking up risks your job, your reputation,…

In Slack, error handling is important when messages don’t send or channels don’t sync. Even though this sounds like just a missed interaction, it…

Should They Wait? PulsePoint should not wait, but it also should not rush into the process blindly and launch a chatbot immediately. Rather, they…

Spotify Spotify optimizes for freemium conversions by not initially highlighting that the free version includes ads. This lowers signup friction and encourages users to…

Netflix, YouTube, and Airbnb each help users find content in ways that match their business goals. Netflix focuses on keeping people watching. Its homepage…

Team Name: Green Plate Rationale for Selected Assumptions: After reviewing all mapped assumptions as a team, we selected the three below because they represent…

Amazon Checkout Flow Based on Amazon’s study checkout flow, I could tell that their platform is highly optimized for speed and ease of checkout….