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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: rmccaw

Sketchnote: How to stop looking at your phone

January 27, 2026
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Sketchnote: Tiny Habits

January 20, 2026
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Measuring Me Take 2

January 13, 2026

Behavior The behavior I chose to study is using my phone in bed right when I wake up, specifically scrolling through social media or…

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Sketchnote: The Science of Habits

January 13, 2026
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BUSINESS: Can One Business Have Two Revenue Models [REGRADE]

December 3, 2024

Markets and Revenue Models Isolde’s business unit targets hospitals and diagnostic labs, using a razor-blade model that focuses on consumables like test kits. This…

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ETHICS: An Office Romance Gone Wrong [REGRADE]

December 3, 2024

Do I Agree With the Expert? Yes, I agree with the writers’s opinion that Elizabeth would be better off leaving her current job. The…

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READING: Ethical Jobs [REGRADE]

December 3, 2024

Would I Work at Facebook? Acknowledging Facebook’s Ethical Controversies Facebook has faced numerous ethical controversies, ranging from data privacy breaches to the spread of…

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P2 Milestone: GTM (SoundWave Studios)

November 21, 2024

Distribution Channels We will distribute our software in a multi-channel strategy through the following key channels to ensure maximum reach and alignment with our…

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 19, 2024

Should PulsePoint deploy a generative AI chatbot? PulsePoint has the opportunity to deploy a Gen Ai chatbot which could improve customer experience and the…

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SoundWave Studios Reflection

November 5, 2024

I really enjoyed working on the product pitch with my team and thought we learned some valuable skills in doing so. One aspect of…

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