Author: Shina Penaranda

When Susan speaks up to her manager at Zantech, she risks offending him and making herself seem difficult to work with; she may lose…

As the president of the retailer Emilia, Augustín did not run any tests to validate the assumptions on which his strategy shift in pricing…

I have come up with two objectives, one more concretely centered on delivering a product that students would want to use and another that…

An advertising revenue model for our mobile app would be building off of what has made the Internet a surveillance and data-collecting machine in…

I learned my design practices for a new product in CS147. There, we would come up with a topic in some domain (e.g., safety…

• “Ransomware Doesn’t Scare Me; Listeria Does” We put a lot of chemicals on our bodies (think: soaps, creams, nail polish, makeup, hair dyes)…

I interviewed two people, a current undergraduate student living on the Stanford campus and a recent alumn who currently lives near the Stanford campus….

Isolde is the head of Siiquent, making money on the consumable supplements to equipment in hospitals and diagnostic labs for gene-based diagnosis. Siiquent sells…

I think design thinking is great when experienced professionals are using it to design a product, but when we leave the product realm, it…