Case Study: Follow dubious orders or speak up (internship ethics) November 30, 2022 When Susan speaks up to her manager at Zantech, she risks offending him and making herself seem difficult to work with; she may lose… Continue Reading
Second thoughts about a strategy shift (on pricing) November 19, 2022 As the president of the retailer Emilia, Augustín did not run any tests to validate the assumptions on which his strategy shift in pricing… Continue Reading
OKRs for ArtCo November 16, 2022 I have come up with two objectives, one more concretely centered on delivering a product that students would want to use and another that… Continue Reading
Case study: We know what you did October 31, 2022 An advertising revenue model for our mobile app would be building off of what has made the Internet a surveillance and data-collecting machine in… Continue Reading
User story mapping October 20, 2022 I learned my design practices for a new product in CS147. There, we would come up with a topic in some domain (e.g., safety… Continue Reading
Case Study: Protecting the cheddar October 20, 2022 • “Ransomware Doesn’t Scare Me; Listeria Does” We put a lot of chemicals on our bodies (think: soaps, creams, nail polish, makeup, hair dyes)… Continue Reading
Project work: Market size and attitude October 11, 2022 I interviewed two people, a current undergraduate student living on the Stanford campus and a recent alumn who currently lives near the Stanford campus…. Continue Reading
Case Study: Can one business unit have two revenue models? October 10, 2022 Isolde is the head of Siiquent, making money on the consumable supplements to equipment in hospitals and diagnostic labs for gene-based diagnosis. Siiquent sells… Continue Reading
Was Design Thinking Designed Not to Work? October 6, 2022 I think design thinking is great when experienced professionals are using it to design a product, but when we leave the product realm, it… Continue Reading