Category: CS247B Design for Behavior Change

Different Markets Isolde’s Siiquent targets hospitals and diagnostic labs, which are institutions drowning in regulatory requirements and operating under fixed insurance reimbursements. Isolde’s razor-blade…

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde targets the lower-end hospital consumables…

Two Markets, Two Models The HBR case of Scherr Pharmaceuticals highlights a merger that looks like it works on paper but becomes messy in…

After reading the preface and first chapter of LeMay’s Product Management in Practice, I see a product manager’s job as a much more fluid…

After reading the first chapter, I feel like a product manager is the organization’s connective tissue who is accountable for outcomes without the crutch…

The Role, Practically I see a product manager as the system’s connective tissue—less of an inventor, more of an integrator. To me, in real…

Till this day, I have many apprehensions about whether I am “fit” to become a product manager. I often reassure myself not to get…

Ambiguity, Interdisciplinary Thinking, Soft Skills I see a product manager’s role as one that entails dealing with ambiguity, managing multiple moving parts, and showing…