Category: CS247B Design for Behavior Change

Loss aversion is an interesting concept for me, especially as a consumer who constantly evaluates what to buy, upgrade, or ignore…but usually ignore. While…

10A Digital Prototype (SoundSpot Interactive Interface) We are submitting a complete, interactive, clickable digital prototype that demonstrates our core user interface. Prototype link: https://github.com/badlani27/soundspot-prototype…

Spotify personalizes playlists, mixes, and suggested artists to increase overall listening time. When listening becomes a daily habit, users feel attached to the platform…

For an intern, questioning an assignment that feels unethical can be intimidating. The intern wants to perform well, earn trust, and hopefully turn the…

I first looked at Amazon. Their checkout flow is designed around speed and minimal friction because their core business priority is maximizing conversion rate….

Spotify allows full free listening with ads. The goal is habit. Once music becomes part of daily life, ads and offline limits feel painful….

Netflix focuses on recommendations. The home screen uses large rows of personalized content and very few filters. This works because Netflix makes money from…

When product teams launch new features, they often expect customers to feel excited. But many people hesitate, even when the new feature is better….

Isolde and Emanuel serve different audiences. Isolde sells to hospitals and diagnostic labs, and makes most of her profit from test supplies. Emanuel sells…

Facebook is a powerful company that reaches billions of people. A job there would offer good pay, smart coworkers, and interesting projects. But Facebook…