Category: Assignment

Checkout flow designs per company Amazon (Speed-optimized checkout) Amazon’s checkout experience captures the speed of which the company prides itself on for its customers…

Spotify: Engineering Listening Time Through Discovery Spotify’s metric is Time Spent Listening. The platform uses collaborative filtering and NLP to analyze over 2B user-generated…

I believe PulsePoint should move forward with the AI salesbot, but not immediately, and not in the way Weiss might envision. The competitive landscape…

Product Onboarding Comparisons across Verticals We compared onboarding for three apps across various verticals: social (Instagram), productivity (Notion), finance (Venmo), identifying what information each…

Spotify: Personalization That Extends Listening Time Spotify’s entire retention strategy hinges on keeping users listening. Features like “Made for You” playlists, playing recommended songs…

The Strategic Crossroads PulsePoint stands at a pivotal inflection point. As CEO Jeannie Weiss returns from the Austin AI conference, she feels a renewed…

Spotify (listening time) Spotify’s personalization investments hinge on listening time. It also has a 30-second rule where a stream only counts if a track…

Core tensions between innovation and cost structure There’s a lot of tough considerations to make around this case study and whether or not an…

Uber Errors are relatively common within the Uber app, typically when a rider request cannot be fulfilled or when the rider-driver connection has been…