Can One Business Unit Have Two Revenue Models? October 7, 2022 Isolde states that Siiquent’s revenue model is “making lots of money” — it seems very lax, non-specific, but malleable. Her argument is that they… Continue Reading
2 Models? October 7, 2022 Isolde’s company targets the hospital and large diagnostic labs market, whereas Emanuel targets university research labs. They sell similar things: equipment for gene-based research,… Continue Reading
Can One Business Unit Have Two Revenue Models? October 7, 2022 In the Harvard Business Review case study “Can One Business Unit Have Two Revenue Models?” by Marco Bertini and Nader Tavassoli (2015), a chief… Continue Reading
Was design thinking designed to not work? October 7, 2022 Pros of design thinking are: It is meant to be exportable. The core idea is those who have specialized knowledge about a domain, like… Continue Reading
To a man with a hammer, everything looks like a nail October 6, 2022 Reflecting on Maggie Gram’s “On Design Thinking” article and Debbie Levitt’s summary, my sumarry goes as follows: 1. Design thinking was created to be… Continue Reading
CASE STUDY: Can One Business Unit Have Two Revenue Models? October 6, 2022 In this case study, Can One Business Unit Have Two Revenue Models?, we take a look at a company with two similar products but… Continue Reading
Was Design Thinking Designed Not to Work? October 6, 2022 Because of everyone’s varying lived experiences and background, I don’t think it’s very possible to adopt perfect design thinking. Regardless of the perspectives one… Continue Reading
Was Design Thinking Not Designed to Work? October 6, 2022 The benefits of design thinking make it seem like the most obvious approach: infer needs, don’t ask for them; know what people need without… Continue Reading
October 6, 2022 This was a very interesting article to read. In my previous work experience and even school projects, I’ve definitely consciously considered design-thinking as a… Continue Reading
