Assumption Map:
Key Insights:
- Balancing how we nudge users will be tricky — we don’t want to annoy them but we want to encourage them
- People want a conversation topic because sometimes it’s hard to reach out to friends and family without a concrete reason (since often our users will live far away and be disconnected from family/friends)
- FOMO is a surprisingly big reason people want to stay in touch with friends/family
