The question that I want to answer today is “How can product managers effectively balance the desire to innovate and introduce new features with the need to address buyer resistance?” According to the article, the balance between product and behavior changes is key. I think the quote “Some innovations offer great benefits but require minimal behavior change. These products stand the best chance of short-term and long-term success ” is especially relevant here. Product managers need to innovate and create new features, as that is part of their job. However, they need to carefully consider the changes they make and ensure that those features don’t introduce new friction into the user experience. I think rolling out features in beta and getting customer feedback is critical to developing features that customers would actually want. I also think that if a product manager is introducing a process that would add steps/complexity to the user experience, they should carefully consider if the value the customer would get out of the feature is at least 10x, as the article stated. It is key as a product manager not to get stuck in fixed mindsets about what your product should look like and only try and validate your assumptions, as that would lead you to overestimating your ideas. Overall, creating behaviorally compatible feature effectively addresses buyer resistance.
