My team’s area of interest is increasing the time people spend outdoors doing recreational activities. I chose to make a provision persona and journey map for a full-time student with a full-time job. This person has a very busy schedule and struggles to make time to get outside, despite having a goal to spend more time outside reflecting and appreciating life.
Provision Persona:
Journey Map
For my journey map, I chose to map this person’s progression throughout our 5-day diary study. This journey map includes the self-reported level of motivation to spend time outside, whether he actually did spend time outside (recreationally), what he did during their day, and the opportunities he had to go outside / the reasons he did not.
