Journey Maps and Provision Personas

Behavioral Persona

Name of persona: Stanley Project Team 9
Role: Current college student at NYU
Goal Trying to learn healthier eating habits
Motivation Improve physical and mental health
Conflict Had bad eating habits as a kid (parents could not afford a lot of vegetables) that are staying with him in adulthood; vegetables are expensive, especially in the city; dining hall vegetables are not tasty enough
Attempts to Solve Stanley tries to eat more veggies at the dining hall when he can, he tries to spend a bit more on healthier takeout
Setting/ Environment Stanley mostly eats dining hall food or takeout
Tools Online resources, friends
Skills Self-motivational skills
Routines Eating out an average of 3-4 times a week, usually has regular meal times
Habits Studies a lot, very organized

 

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