Moodboard: Why did you include what you did? + How does it show your brand?
- Our moodboard has playful, colorful illustrations with organic shapes and rounded, friendly forms.
- We thought our brand should be encouraging.
- We have several photos of fish,which represent the users of our platform and their loved ones
- On a similar note, we included several cartoon characters to show how we plan on representing users on our platform.
- The majority of the text on our moodboard relates to bringing people together, and promoting social interaction
Style Tile: Why did you include what you did? + How does it show your brand?
- Heading Font: Poppins
We chose poppins because it pops out, is playful, and provides a buoyant energy that we want to empower our users with! - Body Font: Lato
Lato provides the professionalism and industry standard that we want to apply to our app - Primary & Secondary Colors:
The blue provides a calming ocean background while the yellow represents the sun shining down in the ocean! - Adjectives:
We’re trying to curate an inviting and empowering platform, thus we want our app to be buoyant, lively, encouraging, and spirited.
