OKRs for Quinn:
- O: Launch an app that users enjoy engaging with
- KR: X% of user retention after 3 months
- KR: High average app usage frequency
- KR: positive reviews for ease of use, enjoyment, and lack of negative reviews for bugs/task workflows
- O: Transform college students’ styling habits
- KR: 70% of Stanford students using Quinn regularly -> X% of all college students using Quinn regularly
- KR: Users report high frequency of creating outfits based on inspiration from Quinn
- KR: Users report ML style-learning algorithm is successful and useful in recommending outfits
- O: Establish sponsorships with reputable clothing brands
- KR: X amount of sponsorships with reputable clothing companies for X dollars
- O: Become the dominant one-stop-shop for fashion inspiration
- KR: X mentions on social media, press
- KR: X amount of users reporting finding inspiration from Quinn rather than traditional sites like Instagram or Pinterest
