OKRs, or Objectives and Key Results are effective ways to set goals and learn about what an organization is capable of. Objectives are qualitative, inspirational, time bound and actionable. Meanwhile, key results are more quantitative and specific. They are intended to focus on a goal.
Here are some OKRs for Memento, a personalized scrapbook service:
- Objective: Prioritize reflection and memory in the lives of users.
- Key Result: 40% of users answer daily reflection prompt.
- Key Result: Users upload an average of 20 monthly photo.
- Key Result: 70% subscriber retention rate after the first scrapbook is received
- Objective: Delight users with a sense of personalization and satisfaction.
- Key Result: Users give an average 8/10 rating on personalized themes
- Key Result: Users take an average of 10 quizzes per month
- Key Result: 60% of themes are recommended to another user
- Objective: Pwn the college-aged social media user market.
- Key Result: 30% of students on a target campus are users of our service
- Key Result: 25% of users recommend the service to someone else
- Key Result: Expand to 2 new target campuses each quarter
