Working on developing FitPulse’s current solution has been one of the most insightful experiences I’ve had so far in this class. My main focus during Phase 1 was figuring out the general solution direction for our product, including the screens and visuals we developed such as the recovery app UI, redesigned wearable, and metric insights. I helped refine how we could make FitPulse stand out not just through data but through design and experience, making recovery tracking feel aspirational and intuitive.
I really enjoyed collaborating with everyone on my team. Each of us brought unique strengths, from business analysis to visual design to storytelling, and I learned a lot from their perspectives. I wasn’t very familiar with the fitness technology or wearable market before this project, but through research and discussion, I developed a much deeper appreciation for how companies in this space think about business models, user experience, and differentiation. It’s fascinating how the right positioning, like reframing recovery as energy management, can transform a product’s appeal.
One of the most valuable parts of the process for me was conducting user interviews. I interviewed a user who actively uses both Whoop and the Apple Watch, and hearing how they compared the two provided extremely actionable insights. Their feedback directly shaped our current solution, especially the focus on aesthetics, longer battery life, and richer recovery metrics. Those conversations helped us bridge the gap between hardcore athletes and everyday fitness users, which ultimately became the core of our design direction.
Overall, FitPulse taught me not just how to refine a product idea but how to think critically about market positioning and user value. This project gave me a much stronger understanding of how design, strategy, and empathy come together to create meaningful innovation.
