Market Size
- Bottom-up Calculation
| Customer Profile | Customer Profile | Number of Customers | Pricing | Market Size |
| SOM | ESL population in Stanford | 5600
Undergrad: 13% [7645 * 13% = 1000] Grad: |
140$ yearly
(Grammarly premium) |
$784K yearly revenue |
| SAM | Non Native English Speakers (Learners) | 990 million | 140$ yearly (Grammarly premium) |
$138 B |
| TAM | English Speakers of All Levels | 1.3 billion | 140$ yearly (Grammarly premium) |
$182 B |
Projected Market Growth
- The market value is set to grow by USD 14.37 billion (CAGR 16.78%)
- 45% of Growth from APAC (China and India key markets)
- English is spoken by 20% of the global population. And it is the Official Language of Business
- Digital tutoring growing at 18.2% (2022~2030)
INTERVIEWS
- Interview 7 : Abhishek Agarwal (Non -Native speaker working for Meta at the manager level)
- Born and raised in India. Joined Meta 2 years ago and moved to the US.
- Have to give presentations on a day-to-day basis
- Generally prepares the content and not much focus on the speech
- But have had multiple instances when wanted to get better at presenting
- Feels speaking properly has an overall effect on his confidence
- Found himself using a lot of filler words and taking unnecessary pauses
- Practiced in front of the mirror to practice his articulation and also recorded himself
- It would be nice to have some solution for monitoring his speech at crucial times and giving personalized feedbacks
- He is not very confident about using technology for his speech improvement. But is open to trying using an app to suggest changes in his speaking style
- Almost all his colleagues are nonnative speakers who face similar issues and would be interested in a solution like this
- Interview 8 : Shiyuan Liu (Non Native speaker, incoming masters student in EE at Stanford)
- Studied in China her whole life. First time coming out of the country
- Not very comfortable in giving English presentations or speeches
- Have practiced all her speeches in the past and did rote memorization
- Feels very underconfident due to her limited vocabulary and lack of speaking skills
- Usually, practices with friends and asks for their advice on content also related to paraphrasing and stuff.
- Would be really interested in trying out any tool that can help her improve her vocab, pronunciation and fluency
- A lot of her friends are also in similar situations as they moved out just now from China and would also be interested in exploring something of this kind.
