Test Card
STEP 1: HYPOTHESIS
We believe that people see value in expressing their creativity through virtual arts tools, not only just traditional, in-person arts tools.
STEP 2: TEST
To verify that, we will ask participants to interact with both virtual and traditional arts tools. For virtual tools, we will ask participants to draw on the Procreate app on iPad for 5 minutes. For traditional tools, we will provide the participants pencils, colored pens, and paper to use for 5 minutes as well. We will observe the participants’ interactions with both tools and use a questionnaire to collect feedback on their experiences.
STEP 3: METRIC
And measure the ease of use, enjoyment, and overall satisfaction with expressing creativity through each medium as indicated on our questionnaire.
STEP 4: CRITERIA
We are right if at least 50% of participants respond with positive feedback towards using virtual tools.
Learning Card
STEP 1: HYPOTHESIS
We believed that people see value in expressing their creativity through virtual arts tools, not only just traditional, in-person arts tools.
STEP 2: OBSERVATION
We observed that out of 6 participants, all 6 expressed positive feedback towards using virtual tools as a means of creative expression. From the questionnaire, one participant stated that they specifically appreciated that virtual tools made it easier to fix drawing mistakes.
STEP 3: LEARNINGS AND INSIGHTS
From that we learned that people do indeed see the value in expressing their creativity through virtual art tools. Furthermore, we also learned that there are even some advantages to using virtual tools over traditional tools. Specifically, participants appreciated the large variety of tools that they had access to digitally. They felt that this accessibility allowed them to express themselves better compared to when they were limited to drawing with pen and pencil on paper.
STEP 4: DECISIONS AND ACTIONS
Therefore, we will continue to move forward with our idea with greater certainty that selling virtual arts tools in bundle packages is desired and has potential for success. Taking participants’ comments into consideration, we will consider highlighting the advantages of virtual arts tools that traditional ones might not be able to offer as a marketing strategy to pull customers in. We will also reconsider the pricing on our app since although pen and paper cannot compare to advanced virtual arts tools, they are more affordable and easily accessible. We need to brainstorm how we can design or market virtual art tools so that people recognize that they’re worth investing in.
